August 23rd sees the release of the new RedOne/Alexandra Burke collaboration, “Start Without You,” which leaked this past Spring. Rumored to be the first single off of the re-release of Burke’s debut album Overcome, the song is a bit of a departure from her previous singles, in that it features a distinctive reggage/dancehall feel (featuring Jamaican rapper Laza Morgan) instead of a more R&B-tinged pop sound. It took me a few listens but I think I’m sold now. The track DEFINITELY has a summer feel to it and with upcoming remixes expected from Swedish mega producer/remixer/DJ StoneBridge it’s likely going to hit summer anthem status. The video, which is expected to premiere in the next few weeks, was shot in Los Angeles and features both Burke and Morgan. Burke literally stopped traffic, with the aide of 6 LAPD officers with the filming of this video. Can’t wait to see the end result! With her past chart performance history, I’m sure this new single will continue her winning streak. Listen to the song here. Do you think it has hit potential?
Remix Promo Tracklisting: