Poor Nicole Scherzinger hasn’t yet been able to find her niche as a solo artist. Hopefully (for her sake), the new RedOne-produced single “Poison” will break that curse and earn this talented singer a spot at the top of the charts. While I’m happy that the other Dolls are free from PCD, Nicole was the front woman for a reason. She’s got a POWERFUL voice…whether you love it or you hate it. It’s undeniable. “Poison” is out in the UK on November 28th and features an impressive lineup of club remixes from Dave Audé, Cahill, Manufacturered Superstars and Guy Furious. The Joseph Khan-directed video is VERY Gattaca meets Batman in it’s look and feel – sort of futuristic retro. I love it. Nicole kicks ass as some kind of FIERCE & FABULOUS super heroine.
The up-tempo club feel of the single really works for Scherzinger and while I think there’s a place for the more pop/R&B sound that she attempted with the as-yet unreleased Her Name Is Nicole project (see “Whatever U Like,” and “Baby Love“) this seems like a wiser choice for a breakout single…especially in the UK. Say what you want about mega producer RedOne but I think that his influence on Nicole here makes for some electro-pop deliciousness. More please!
