Nicola Roberts is absolutely adorable in the video for new single, “Lucky Day,” due out September 18th in the UK. I know the video was inspired by Grandmaster Flash‘s video for “The Message,” and I see that to an extent, to me Roberts is channeling the legendary Ann Margret‘s Bye Bye Birdie intro. See what I mean? It’s more than just her red hair people. An ever so coy Roberts (just like Margret) puts on a pouty & playful performance, walking through the East Village on a hot summery day (it was apparently over 120 degrees that day!). The video was directed by Stephen Agnew, who’s directed videos for The Vaccines and White Lies. Catch it below.
“Lucky Day” is the second single off Nicola Roberts‘ debut album, Cinderella’s Eyes, due September 26th on Polydor Records. The album features collaborations with Dimitri Tikovoi, Diplo, Metronomy and Invisible Men and is expected to be “as fresh as anything else you’ll hear this year,” promising “a riot of colossal pop melodies, underground sounds, singing, rapping and astonishing honesty.” SOLD!
A follow up to the catchy but not overly commercial “Beat Of My Drum,” “Lucky Day” is far better single choice. While I happen to LOVE LOVE LOVE “Beat Of My Drum,” from the lackluster video right down to those Diplo beats, it doesn’t really surprise me that the single didn’t make into the UK top ten (peaking instead at #27). Co-written by Roberts and Canadian electro outfit Dragonette, “Lucky Day” is light, poppy fare that showcases Roberts’ vocal abilities far better than “Beat Of My Drum” ever good. I’m also thinking this song is FAR more suitable for live performances, because let’s be honest…the majority of her “Beat Of My Drum” performances were lacking energy. “Beat Of My Drum” just wasn’t a singer’s song, focused more on the cool dubsteppy beats and overall production. Nicola Roberts will undoubtedly knock this song out of the park whenever she gets around to singing it live. UK fans, download “Beat Of My Drum” on UK iTunes HERE and snag “Lucky Day” when it’s released September 18th.
Check out Nicola Roberts on the web: