The music video for Natasha Bedingfield‘s new single “Touch” premiered on VEVO today. Directed by Rich Lee, the video makes sense of the song for me. The bit of sing-songy chanting at the beginning (“I was tryin’ to cross the street when I tripped and spilled my coffee…”) threw me off at first. Seeing Bedingfield do that bit live didn’t sell it for either. NOW, watching the video and seeing how this setup factors in with the storyline of the video I’m starting to come around. While it’s definitely NOT one of my favorite Bedingfield songs, I DO like that it’s an up-tempo, dancey pop song.
Written by Bedingfield, Julian Bunetta and Steve Kipner the song is a decent enough return to form for Bedingfield, who hasn’t had a single out since 2008’s “Angel” (which peaked at #63 on the Billboard Hot 100)…but it doesn’t seem to be making waves on the charts. So far, the song has yet to make an appearance on the Billboard Hot 100. Maybe the new video will help the song (which impacted radio on June 29th) chart. Who knows. If the song gets some decent remixes, I can see it being another Billboard Hot Dance Club Play hit. “Angel,” “Pocketful of Sunshine” and “Love Like This” all hit #1 on the Billboard dance chart. The clubs love Nat!
“Touch” is the first single off of Bedingfield’s forthcoming studio album Strip Me. As previously reported, Bedingfield collaborated with Brian Kennedy, Wyclef Jean, Sam Sparro, Mike Elizondo and others for the new album, expected out Fall 2010 on Epic Records.
