New Mark Ronson video! LOVE THIS ONE. “The Bike Song” is the second official single off of Mark Ronson & The Business Intl and features a little help from Spank Rock and Kyle Falconer from Scottish band The View. The video was shot in the same vintage/retro style that first single “Bang Bang Bang” was. Nothing wrong with a little consistency, eh? The storyline is oddball and cute…a good match with the song. We first see Mark Ronson leaving the talk show he appeared on at the beginning of the last video. THEN…just like last time he uses his “magic watch”…we hear 60s Sci-Fi sound effects and BAM. Mark Ronson is riding an old bike tricked out with some magic speakers. Ronson himself is tricked out with a bleached blonde Elvis Presley Coif. Ronson rides around town before joining forces with Falconer, who’s found his own magical bike. Pursuing bicycle thiefs, flirting with pretty girls…this video has all the makings of a good old-fashioned movie!
“The Bike Song” comes out digitally on September 19th, followed by a physical release the next day. The album, Record Collection, comes out on September 27th in the UK and on October 5th in the U.S. I’m not sure if I can wait for this one…might have to splurge on the import. Check out the cool video below!
