Erika Jayne really knows how to make an entrance. In the video for her latest club stomper, “Party People (Ignite The World),” Jayne slinks into the room, dressed to kill in a hot pink leather jacket, hounds tooth mini dress and sparkly Louboutins. With an entrance like that, it was pretty clear to me that Erika Jayne was well on her way to the top.
Since it’s release in November via Jayne’s own Pretty Mess Records, “Party People (Ignite The World)” has been steadily climbing the Billboard Dance/Club Play Songs chart before finally hitting the top of the chart this week, becoming Jayne’s sixth consecutive #1 dance single. That’s quite the accomplishment! Written and produced by Swedish (of COURSE Swedish) duo Andreas Carlsson (Katy Perry, Britney Spears) and Niclas Kings (Kate Ryan, Nervo), the song is the ultimate party anthem. “Party People (Ignite The World)” serves as a rallying cry to everyone, from club kids to homebodies, to get their asses onto the dancefloor and ignite the world. While at times the song dips into cheesy Cascada territory, sounding eerily similar to “Evacuate The Dancefloor,” all is forgiven by the time we hit the second verse. Jayne carries the song with a combination of sexuality, powerhouse club diva vocals, and sexy, fierce ferocity. As soon as the single hit iTunes, it was destined to ignite the charts.
Backed by a super hot Mikey Minden-directed video (Pussycat Dolls choreographer!) and an intensely satisfying remix package (Jody den Broeder, Bimbo Jones, Hector Fonseca and more!), “Party People” hits just the right spot this winter, packing all the heat of a summer club anthem just as temperatures begin to drop. If anyone’s going to draw a club kid out of hibernation and onto the dancefloor, you know it’s going to be Erika Jayne. As previously mentioned, “Party People” is Jayne’s sixth consecutive #1 dance single, following the release of 2010’s “One Hot Pleasure,” which stormed to the head of the chart, topping major players including Katy Perry, Cher and Enrique Iglesias. Since the beginning of her career, Jayne has proven herself as a major force to be reckoned with in the world of dance pop divas.
Jayne first struck Billboard dance gold back in 2007 with the release of her debut single, “Rollercoaster.” Releasing her next single, “Stars” the following year, Erika Jayne continued her streak of #1 hits each consecutive year after (2009 – “Give You Everything“; 2010 – “Pretty Mess,” “One Hot Pleasure“) culminating in her latest chart-topping smash. Jayne released her debut album, Pretty Mess back in 2008 and is rumored to be working on a follow up due for release sometime this year. Catch the super sexy video for “Party People (Ignite The World)” below and download the single on iTunes HERE . Also make sure you snag the remix EPs on iTunes HERE and HERE. Now…on to the next hit, Ms. Jayne.