You have NO idea how excited I am to hear new material from Jules De Martino and Katie White…AKA The Ting Tings! Their 2008 debut album, We Started Nothing was one of my most listened to albums when it first came out here in the U.S. in June. Nearly EVERY single track on the album was singleworthy (in my book) and 6/10 were actually singles. Fancy that. New single, “Hands,” which came out in the UK on October 11th was written by the Tings themselves and mixed by the uber-talented Calvin Harris, debuting at #29 on the UK charts. If you haven’t yet caught the Warren Fu-directed video (which premiered on September 5th) check that out HERE. Additionally, look out for an impressive remix package from Wideboys, Ralphi Rosario, Michael Woods and Mixin Marc.
“Hands” is the first single released off of the bands’ sophomore effort, which is due out sometime in January 2011. While we’re waiting for the new album to drop, check out a new track called “We’re Not The Same” and scope out the cool behind-the-scenes footage of The Ting Tings.
Turns out that the video and song are being used in a new promotional campaign for a new Tommy Hilfiger scent called LOUD. To celebrate the new fragrance, you can go and download the full version of “We’re Not The Same” HERE. The track was written and produced with the scent in mind. The perfumers Aurelian Guichard and Yann Vasnier describe LOUD for her as “fragile, explosive and tormented.” LOUD is available for both him and her.
This whole campaign seems like BRILLIANT marketing to me, especially for a band that’s getting ready to release a new record. Considering the band broke after “Shut Up and Let Me Go” appeared in an Apple commercial, this relationship with Tommy Hilfiger makes sense. According to the press release:
“The music platform for LOUD is what connects youth. It transcends culture, geography and background. Music is the common language they speak. The scents themselves, the bold rock and roll rose and the deep, sensuous patchouli, were created to build over time, like a song that has a great hook. Everything about the project connects to the music elements and the relationship with The Ting Tings truly represents the spirit and energy of LOUD.”
In addition to having the band perform at the scent’s official launch in Berlin a couple of weeks ago, Tommy.com also unveiled LOUD Radio…”the first digital radio with HD sound dedicated to a fragrance and the spirit of creative collaboration.” Um. Amazing! The station plays artsits selected “because their DNA is simiar to Tommy’s brand.” Sounds like Tommy knows what he’s doing here and I like what I smell. Now…bring on the new Ting Tings album please!
